Reports

Bookings, revenue, conversion and no-shows across the brand

Bookings3181 to 10 Nov 2026
Revenue£26,400after £582 of refunds
Booking conversion3.4%visits that ended in a paid booking
No-show rate3.1%10 of 318 bookings

Bookings by clinic

1 to 10 Nov 2026. Richmond opens Tue 1 Dec 2026.

Bookings by clinic, 1 to 10 Nov 2026 London Bridge 112, Clapham 71, Stratford 64, Manchester Salford Quays 58, Croydon (suspended) 13 London Bridge 112 Clapham 71 Stratford 64 Manchester Salford Quays 58 Croydon (suspended) 13

Revenue by clinic

After refunds, online and card reader

Revenue by clinic, 1 to 10 Nov 2026 London Bridge £9,412, Clapham £5,893, Stratford £5,244, Manchester Salford Quays £4,790, Croydon (suspended) £1,061 London Bridge £9,412 Clapham £5,893 Stratford £5,244 Manchester Salford Quays £4,790 Croydon (suspended) £1,061

Bookings by scan

All clinics

Bookings by scan, 1 to 10 Nov 2026 Reassurance Scan 82, Gender Scan 70, 4D Bonding Scan 50, Growth and Wellbeing Scan 48, Early Pregnancy Scan 38, Presentation Scan 30 Reassurance Scan 82 Gender Scan 70 4D Bonding Scan 50 Growth and Wellbeing Scan 48 Early Pregnancy Scan 38 Presentation Scan 30

Revenue by scan

Scan prices only example prices

Revenue by scan, 1 to 10 Nov 2026 Reassurance Scan £5,658, Gender Scan £5,530, 4D Bonding Scan £5,950, Growth and Wellbeing Scan £4,272, Early Pregnancy Scan £2,622, Presentation Scan £1,770 Reassurance Scan £5,658 Gender Scan £5,530 4D Bonding Scan £5,950 Growth and Wellbeing Scan £4,272 Early Pregnancy Scan £2,622 Presentation Scan £1,770

Plus add-ons £1,180, less refunds £582: £26,400.

Booking funnel

Online bookings only, from the brand's one analytics account

Booking funnel, 1 to 10 Nov 2026 Visited the booking page 8,640, Picked a slot 1,026, 11.9%, Paid 291, 3.4% Visited the booking page 8,640 Picked a slot 1,026, 11.9% Paid 291, 3.4%

28.4% of parents who picked a slot paid. 27 more bookings were made by phone and paid on a card reader.

No-show rate by clinic

No-shows keep their payment under the policy

No-show rate by clinic, 1 to 10 Nov 2026 London Bridge 3.6% (4), Clapham 2.8% (2), Stratford 3.1% (2), Manchester Salford Quays 1.7% (1), Croydon (suspended) 7.7% (1) London Bridge 3.6% (4) Clapham 2.8% (2) Stratford 3.1% (2) Manchester Salford Quays 1.7% (1) Croydon (suspended) 7.7% (1)